Charge for Marketing and Branding Committee: Division of Student Affairs

UNM marketing and promotional techniques via electronic and printed materials are important tools and vehicles for recruiting students and providing information to potential and current students, staff, faculty and parents. Best practices should be used in designing, implementing and maintaining marketing and promotional materials. Currently, many departments have utilized successful marketing tools via both electronic and printed materials; however efforts should be made to keep materials synchronized with the Division's standards. Materials should be current, accurate and relevant in view of their intended audience.

This Committee has been created by Kim Kloeppel in the Office of Student Affairs by obtaining the names of the marketing and public affairs representatives from the departments represented in the Divisions of Student Affairs. Other UNM campus departments or task forces may join this Committee as the interest or need arises. These representatives create, develop, contract, revise and maintain their departmental marketing materials.

The Charges, or role for this Committee are to:

  • Review and discuss UNM marketing strategies for UNM Student Affairs departments and organizations for electronic and printed materials.
  • Develop standards and best practices that will allow the consistency and continuity for departments to utilize a level of "individual/departmental style or creativity" while ensuring that UNM standards and best practices are followed.
  • Review and recommend marketing tools and best practices and choose preferences and best tools for electronic and print marketing materials. This will allow support and collaboration from this Committee to provide the consistency needed for long-term use.
  • Discuss and establish other guidelines for marketing and promotional materials enhancement such as websites, brochures, billboards, newspapers, etc.
  • Discuss and collaborate on upcoming planning and scheduling of events and programs for the Division.
  • Establish resources and contacts on main and north campus for additional assistance and support, as needed. Set up meetings, focus groups, surveys, or consultations for recommendations, etc., as needed.
  • Develop possible training or cross-training that can foster long-term continuity for less-experienced marketing and public affairs representatives, and/or recommend resources or classes that can be obtained for increased marketing skills and understanding.
  • Plan regularly scheduled meetings to discuss and develop the Charges and other issues as they arise. The Committee may expand these roles and charges, as they feel are appropriate. Meeting minutes should be documented so that the communication can be distributed to Communication and Marketing (CAM) and Student Affairs departments.